Choosing the perfect name for your food truck is one of the most important decisions when starting your mobile food business. The name needs to be catchy, memorable, and convey what type of food you serve.
Some food truck names for different food niches:
- For a taco truck: “Taco ‘Bout Delicious” or “Totally Tacos”
- For BBQ: “Smoke and Ribs” or “Say Swine BBQ”
- For burgers: “Patty Wagon” or “BurgerMe”
- For hot dogs: “Dog Gone Good” or “Frankly Delicious”
- For pizza: “Pizza My Heart” or “Slice of Heaven”
- For sandwiches: “Stuck Between Two Buns” or “Breadwinner”
- For ice cream: “Cream Machine” or “Cold As Ice Cream”
- For breakfast: “Wakey Wakey, Eggs and Bakery” or “Here’s the Scoop (ice cream truck)”
When brainstorming name ideas, consider the following tips:
- Get creative with food puns. Puns incorporating food words are always attention-grabbing for a food truck. Some examples are “Wok this Way” for Asian cuisine or “Roll with It” for a sushi truck.
- Use alliteration. Alliteration gives a nice ring when spoken aloud. “Nosh and Nibble” or “Wheelie Good Cheesesteak” use alliteration effectively.
- Feature your specialty food. If you serve a specific type of food, feature it in the name. “Gotta Have a Arepa” highlights Venezuelan arepas and “Great Balls of Fire Meatballs” features meatball dishes.
- Go local. Incorporate your city or neighborhood into the name. “Garden District Greens” connects to New Orleans while “Seattle Fryer” highlights Seattle locations.
- Consider your brand. If your truck is related to an existing brand, incorporate that name. “Molly’s Meltdown Grilled Cheese” ties to a fictional Molly’s brand.
- Use humor. Funny food truck names grab attention like “Lord of the Fries” or “Semi-Sweet Truck.”
- Rhyme it. Rhyming names stick in customers’ minds like “Just Desserts” or “Slaw and Order.”
- Try a play on words. Clever wordplay like “Fries and Shine” (fries and sunshine) or “A Pizza the Action” (a piece of the action) make memorable names.
With a creative, thoughtful name that connects to your food concept, you’ll be on the road to food truck success in no time. Test out ideas with friends and customers to see which name resonates most. Then cruise into the streets with a mobile food name people won’t soon forget!